"Unselfishly, Kashif, the master of music,has shared with us once again the tools for success... Innovatively offering what will surely become the musical bible for everyone from veteran to those yet to be discovered in the world of music."

A. Bonilla, CEO, A & I Records

"It didn't surprise me when I heard that Kashif had written the book that everybody is talking about. It's a complete piece, filled with practical information about the do's and don'ts of the often treacherous recording industry., It's filled with warmth, humor, and boundless insight."

Gordon Chambers, Former Essence Magazine
Entertainment Editor & Grammy nominated songwriter

"Kashif does an outstanding job of integrating his talent as an artist with his experience as a record producer and music industry executive. But his greatest asset is his effectiveness as a communicator-delivering information with great clarity and sensitivity. He is a role model for achieving commercial success while upholding the highest aesthetic and ethical standards."

Ronny Rubin, Director, UCLA Extension

"For years when musicians and singers, promoters, and managers asked me if there was a book they could read that would give them a complete overview of the record business, I've had to say no there isn't . That book was finally been written, and Kashif is the perfect person to have written it."

Quincy McCoy, Urban Editor, Gavin Report